Sunday, March 28, 2010

5,600 deep ocean species recorded for the first time


A report released Sunday recorded 17,650 species living below 656 feet, the point where sunlight ceases. The findings were the latest update on a 10-year census of marine life.

“Parts of the deep sea that we assumed were homogenous are actually quite complex,” said Robert S. Carney, an oceanographer at Louisiana State University and a lead researcher on the deep seas.

Thousands of marine species eke out an existence in the ocean’s pitch-black depths by feeding on the snowlike decaying matter that cascades down — even sunken whale bones. Oil and methane also are an energy source for the bottom-dwellers, the report said.

The researchers have found about 5,600 new species on top of the 230,000 known. They hope to add several thousand more by October 2010, when the census will be done.

The scientists say they could announce that a million or more species remain unknown. On land, biologists have catalogued about 1.5 million plants and animals.
….

More than 40 new species of coral were documented on deep-sea mountains, along with cities of brittlestars and anemone gardens. Nearly 500 new species ranging from single-celled creatures to large squid were charted in the abyssal plains and basins.

Also of importance were the 170 new species that get their energy from chemicals spewing from ocean-bottom vents and seeps. Among them was a family of “yeti crabs,” which have silky, hairlike filaments on the legs.

Advertising through exclusion















I recently went to see Art Chantry speak. Chantry claimed that sometimes advertising is done to keep people away. On the surface level this sounds contradictory, but actually proves to be true in nearly every case. Chantry designed gig posters for punk rock shows. Many are almost unreadable. To decipher what the poster was about or the show details, the viewer needs to engage with the poster and truly study it. The poster serves as a filter. If the viewer is offended, annoyed, or simply not willing to invest the time in reading it, most likely they would not enjoy the show. Punk music is not easy listening.

The concept can be the difference between good advertising and great advertising. Exclusion can give the campaign a sharper edge. Exclusion becomes a way of relating to the true target, a knowing wink. It effectively communicates to the target that the advertiser truly understands them. Hence the target perceives the advertiser as a trusted and credentialed advisor rather than being driven by money.

I often write creative briefs. Among other things, the brief identifies the target audience and what’s relevant to them. I’m going to start considering The anti-target. Who do I want to exclude? Then I will determine how to introduce an element into the campaign that will turn them away. Seriously.

The images above are gig posters designed by Art Chantry.

Sweet love.



It's been some time,
But,
you still absolutely mesmerize me.
You are on my mind,
all the time.
I swear,
When you're far away,
Or when I don't know how you are,
I feel this empty feeling inside.
I need you to hug me again.
To never let me go.

Please,
stay with me.
I need you,
More than I could tell you.

You're my reason,
My smile.

Have I said this before?
Yeah,maybe i have.
Loads of times,
But i just can't seem to help it.

I just want you to know,
I'm always always gonna love you.
I promise.

"Seasons are changing,
And still,
the only thing on my mind,
is you."